Data science-driven D2C optimisation for the music industry
We optimise and refine your D2C store using data science, neuropsychology, data analytics, and real-world music industry expertise
If 5% of your website’s visitors are converting to paying customers, that means that 95% are dropping off along the way. Backline works out why.
We analyse your D2C store using cutting-edge data science, consumer neuropsychology, and decades of music industry experience, then work with you to refine your store until the primary drop-off points are eliminated.
Backline combines advanced data science, neuropsychological principles, and real-world music industry expertise to optimise music e-commerce stores.
The music industry has long sought to understand artists’ fans through the minute analysis of streaming habits, digital behaviour, live experiences, and social media. We apply the same levels of intimacy and detail to D2C and e-commerce.
By unifying traditionally siloed data streams and analysing them with cutting-edge tools, we empower our clients to analyse and understand current and potential customers on a deeply personalised level, enhancing their purchase journey and driving measurable business outcomes.
The core pillars of our offering are the integration of industry-leading platforms for data analysis and real-time insights, and the presentation of actionable strategies designed to unlock untapped revenue potential for our clients. We create a single source of trackable data trends that brings our clients closer than ever to understanding who their customers are and why they visit their sites.
Gather
We’ll install non-intrusive, anonymised, and GDPR-compliant consumer behaviour tracking tools on your store. (You’ll own all the data and your customers won’t know they’re there)
Analyse
Our data scientists and marketing experts will crunch the data and highlight primary pain points - and key drop-off spots - on your store, before presenting them to you in a way that’s simultaneously concise and insightful.
Refine
We’ll suggest a range of GUI, stylistic, and technological changes to your store based on our data analysis, insights, and collective decades’ of neuropsychology and music retail marketing expertise, with the explicit goal of minimising drop-offs and maximising revenue.
Activate
We’ll then work with you and your team to ensure that any approved changes are implemented, before tracking the results of these changes and suggesting further tweaks and refinements until the highlighted pain points are eliminated.
“It’s rare to find a team that perfectly - and equally - understands the needs of a retailer and the pains of your everyday consumer.”
Our background
Here at Backline, we’re passionate about brand identity and continuity, data analysis, and consumer psychology within the music and entertainment spaces.
We’re a team of neuroscientists, marketers, data scientists, AI experts, and multi-hyphenate creatives who believe that our carefully cultivated combination of creativity and data-driven decision-making has supercharged our product design, growth, and optimisation skills. With decades of experience working at the heart of the global music and technology industries, our team has developed a fascination with human behaviour and understanding why people make the choices they make, both consciously and subconsciously, within the context of digital products.
As data scientists, we’ve led Customer Experience and Product Development teams on Global Player, one of the Apple App Store’s most popular music apps. As marketers, we’ve founded and grown digital management and brand optimisation companies, specialising in delivering data-driven social marketing and leading complete brand and web UX redevelopments for internationally renowned record labels, tech start-ups, and fashion houses. As music managers, we’ve also worked on multi-faceted and international artist management campaigns, with highlights including BRIT and GRAMMY Award nominations, chart-topping albums, BAFTA wins, historic five-night Royal Albert Hall residencies, and global festival headline sets. And as public-facing performing artists, we’ve performed on the main stages of numerous major music festivals and headlined concerts around the world.
So, we like to think that we’re pretty well-placed to understand how businesses, consumers, and creatives alike will respond to digital interfaces and products.
Backline’s team members have also been interviewed as experts in their fields on BBC Two’s Newsnight and MTV’s Breaks podcast; written for the Guardian, HuffPost, The Line Of Best Fit, and One on One; lectured at domestic and international universities; and consulted internationally on brand development and digital strategy for a host of music, entertainment, and technology companies.
Curious? Let’s talk
No commitment, no obligation, and no pressure. Let’s just have a chat about how Backline’s team of neuroscientists, data scientists, and marketers might be able to optimise your digital presence and grow your business.