A better suite symphony: a beginner’s tech stack for the music industry
In today’s data-driven world, even the most creative corners of the music industry need a bit of analytical muscle.
Whether you’re a fresh-faced manager, an indie label, or a scrappy publishing house, understanding your audience, catalogue and performance is essential. Luckily, you don’t need to shell out thousands to get started - and you’ve got your friends at Backline’s Knowledge Hub to tell you where to start.
So, without further ado, here’s a beginner-friendly, totally free tech stack that can help you make smarter moves with your music business.
Google Sheets is your best friend. Think of it as your backstage spreadsheet wizard — ideal for tracking royalties, gig income, release timelines, and even social stats. With some clever formulas (and maybe a pivot table or two), it becomes your own lightweight CRM or royalty calculator.
Looker Studio (formerly Data Studio) connects neatly with Sheets to turn all that number-crunching into sleek visual dashboards. Want to impress your artist with a monthly social media wrap-up? Or share playlist growth across platforms? This is the tool.
For social and streaming insights, Chartmetric (free tier) is gold. It pulls in data from Spotify, Apple, TikTok and beyond — showing you where fans are popping up, how tracks are performing, and which playlists are driving the numbers.
Need lightweight project management? Trello or Notion (both with solid free versions) can help teams stay on top of release schedules, campaigns and creative deadlines without the headaches.
Finally, plug into Zapier’s free plan to automate your workflows. Think: auto-emailing your team a weekly playlist update or backing up data from Spotify for Artists into Google Sheets.
Together, this suite forms a no-cost, high-impact entry point into data-led music strategy. It won’t replace your gut instincts - but it will sharpen them.
Stay tuned for more tools and tips from Backline’s Knowledge Base: where music meets data.
