Cookie policy

Introduction

Backline ("we," "us," "our") uses cookies and similar technologies to enhance your experience on our website [http://backlineagency.co.uk/] (the "Site"). This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences. By using our Site, you consent to our use of cookies as described in this policy.

What are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They allow the website to recognize your device and store certain information, such as preferences or session data, to improve your user experience. Cookies can be first-party (set by the website you're visiting) or third-party (set by external services used on the site).

Types of Cookies We Use

We use both first-party and third-party cookies on our Site. Below are the specific cookies we use and their purposes:

1. Essential Cookies

These cookies are necessary for the functioning of our Site. Without them, some parts of the Site may not work properly. For example, these cookies may allow you to log in to secure areas of the Site or enable shopping cart functionality.

  • Cookie Name: [e.g., session_id]

  • Purpose: To manage user sessions and ensure basic functionality of the website.

2. Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. They enable us to improve the performance and content of the Site.

Google Analytics

We use Google Analytics to collect data about how users interact with our Site. Google Analytics uses cookies to gather information such as the pages you visit, the time spent on the Site, and how you arrived at our Site (e.g., through a search engine or direct visit). This data helps us improve our Site's functionality and user experience.

  • Cookie Name(s): _ga, _gid, _gat

  • Purpose: To track website usage and generate reports on website activity.

For more information on how Google uses data from its cookies, please refer to Google's Privacy Policy.

Microsoft Clarity

We use Microsoft Clarity, a web analytics service, to analyze how users interact with our Site. Clarity helps us optimize the design and performance of our Site by tracking user behavior, such as clicks, scrolling, and other interactions.

  • Cookie Name(s): CLID, ANON_ID, SRM_B

  • Purpose: To collect data on user interactions and website performance.

For more details, see Microsoft Clarity's Privacy Statement.

Amplitude

We use Amplitude, another analytics tool, to gather insights into user behavior and help us improve the user experience on our Site. Amplitude helps us understand how users engage with our content, which pages are most visited, and where users drop off.

  • Cookie Name(s): _amplitude, amplitude_id

  • Purpose: To collect data on user actions for analysis and to improve our services.

For more information on Amplitude's data practices, please refer to Amplitude's Privacy Policy.

3. Functional Cookies

These cookies allow us to remember choices you make on the Site, such as your language preferences or login information, to provide a more personalized experience.

  • Cookie Name(s): [e.g., lang, user_pref]

  • Purpose: To remember user preferences for a customised experience.

4. Targeting or Advertising Cookies

These cookies are used to deliver targeted advertisements based on your interests and browsing behavior. They are also used to measure the effectiveness of advertising campaigns.

  • Cookie Name(s): [e.g., fr (Facebook), IDE (Google DoubleClick)]

  • Purpose: To track user behavior across websites for advertising purposes.

We do not use third-party advertising cookies, but we may allow third-party analytics providers to collect information about your visits to this website and other websites over time, primarily for performance analysis.

How to Control Cookies

You can control and manage cookies in the following ways:

1. Browser Settings

Most browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies, or to notify you when a cookie is being set. The steps for managing cookies depend on the browser you are using, but they can typically be found in the "Settings" or "Privacy" section of your browser's menu.

2. Opt-Out of Google Analytics

You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On. This add-on prevents your data from being sent to Google Analytics.

3. Opt-Out of Microsoft Clarity

To opt-out of Microsoft Clarity tracking, you can visit Microsoft Clarity's opt-out page.

4. Opt-Out of Amplitude

You can opt-out of data collection by Amplitude by visiting Amplitude's opt-out page.

Please note that disabling cookies may impact your experience on our Site, and some features may not work as intended.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page, and the updated policy will take effect immediately upon posting. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and how you can control them.

Contact Us

If you have any questions or concerns about this Cookie Policy, or if you'd like further information about the cookies we use, please contact us at:

Backline

Email: hi@backlineagency.co.uk

Effective Date: 11 January 2025