For music business professionals
Every source an artist runs on.Layered into one picture.
Backline pulls an artist's advertising, web traffic, streaming, social, ticketing and press into one project, lays it all on a single timeline, and answers your questions from your own connected data and nothing else.
- 15 named platforms
- Read-only connections
- No fan personal data stored
- Two-factor on every account
- Streams · 30 days
- 1.24M
- Social followers
- 84.2K
- Tickets sold
- 3,180
- News mentions
- 12
▲ 8% vs previous 30 days
▲ 0.4% vs 30 days ago
71% of 4,500 capacity
this week from public news feeds
Layering · last 30 days
All sources, one timeline
- Streams
- Shazam
- Radio airplay
- Ticket sales
What Backline reads from this. Radio play picked up on the 14th. Shazams jumped two days later, streams followed, and ticket sales began climbing the week after.
Why Backline
Stop collecting numbers.
Start explaining them.
One place, not fifteen logins
Advertising, analytics, social, streaming, ticketing and press arrive in one project and refresh daily, so Monday starts with the picture instead of the gathering.
15 named platforms, each through its own read-only authorisation
See what moved what
Lay any source over any other and read the order things happened in: the radio add, then the Shazams, then the streams, then the tickets.
Every source on the same timeline and the same axis
Answers you can trust
Ask in plain English and get the real numbers back with the sources they came from. Every figure Backline AI quotes comes from what this project has connected.
Your data is never used to train a model
01Sources
Backline securely pulls in everything an artist already runs on
Advertising, Google Analytics and Search Console, the mailing list, every social account, the DSPs and the rest of the digital metrics. Each one connects once, through the platform's own read-only authorisation, and syncs daily from then on.
- Authorise read-only access on the platform itself. Backline never asks for a password.
- Backline syncs it daily, and backfills as much history as the platform will provide.
- Every source lands on the same timeline, ready to read against the others.
15 named platforms, each connected by the project that owns the account. Platform names and marks are the property of their respective owners and are shown to identify the integration only. No partnership or endorsement is implied.
02Layering
Lay any source over any other, on one timeline
Ad spend, radio, Shazam, search, the mailing list, the box office. Every source Backline ingests lands on the same axis, so you can see what moved first, what followed it, and how long it took.
Switch the sources below on and off. Each line arrives as you add it, and the reading underneath changes with it.
Example project · twelve weeks
Release & on-sale window
What Backline reads from this
Radio play moves first: the station adds land in release week. Shazams and streams both jump the week after, and ticket sales begin climbing in that same week and keep going once the other three level off.
Each line is drawn on its own scale so different units can share one axis. Hover a week for the figures.Illustrative data, not a real project
03Backline AI
An assistant that can only answer from your data
Ask it anything about a project in plain English. It reaches into the sources that project has connected, reads the real numbers, and answers with them.
- Every figure from your own data
- Every number is read live from the sources this project connected. It cannot see another customer's data, and it does not fill gaps from the open web.
- Never used to train a model
- Your questions and the data behind them are handled under commercial terms that prohibit training on them, and are retained only as long as answering takes.
- It can hand you the whole week
- Ask for the recap and it gathers across every connected source and returns a branded report you can download as a PDF and send on.
Ask Backline AI
Illustrative answersWhy did streams jump in week six?
It was radio. Six stations added the single on Monday the 12th, Shazams jumped 4.1× over the two days after that, and streams climbed with them. Ticket sales for the April run ticked up from the Wednesday, about 40 a day above the fortnight before.
Four sources, read against one another, in a single answer.
It chooses the source itself
04Context
It learns your project, and it already knows the business
Every answer from Backline AI is built from three layers: the project's numbers, the context your team has built up around them, and Backline's own library of music industry and business experience.
- Layer 1
Your connected data
The live numbers from every source the project has connected, read fresh for each question.
- Streaming
- Radio
- Ads
- Tickets
- Social
- Press
- Layer 2
Your project context
Briefs, notes, facts and uploaded documents for this project: the release plan, the campaign goals, the things the numbers cannot say. Your team adds them, or Backline AI offers to save a fact from the conversation and only does so when you agree.
- Briefs
- Notes
- Facts
- PDF, Word, text, CSV
- Layer 3
The Backline knowledge library
Music industry and business experience that comes with every project: how radio stations are weighted, what healthy campaign growth looks like, how a listener becomes a paying fan, how to read one signal against another. It is written and curated by the Backline team from real industry experience, and it keeps growing.
- Strategy
- Audience
- Playlisting
- Release
- Marketing
- Benchmarks
- Industry
One answer, three layers
Illustrative answerRadio added the single on Tuesday. What should I watch next?
From your dataShazams are already up 3.8× since Tuesday's radio add, and streams have started to follow.
From your contextYour campaign brief calls this single the lead-in to the autumn tour, so the thing to watch next is ticket sales in the tour cities from Thursday.
From the libraryDiscovery signals usually lead streams after an add. A streaming line that is still flat after the second week is worth investigating.
The numbers say what happened. The context says what it was for. The library says how to read it. Backline AI keeps all three in view.
- Read fresh on every question
- Add a document on Monday and Tuesday's answer already uses it. Nothing to wait for.
- Built by you and the AI together
- Write it yourself, upload it, or let Backline AI suggest saving something it has just learned. It asks first.
- Yours to edit and delete
- Review, change or remove any note or document whenever you like, and set per role who can manage it.
05Product
One place for the whole business of a project
A project in Backline is an artist, a roster act or a release campaign. Everything below is scoped to it: its sources, its team, its shows, its reports.
One dashboard per project
Streaming, audience, social, advertising, website, search, newsletter, ticketing and press, in a single view.
Ask Backline AI
Plain-English questions against your own connected data, answered with the real numbers and the sources they came from.
Live shows & ticketing
Routing, capacity, sell-through and box-office pacing per show and per tour, from Dice or your own pacing imports.
Branded reports
Shareable recaps built from your connected data and downloadable as a PDF, ready to send to a label or an artist.
Project context
Notes, briefs and documents, added by you or saved from a conversation with your say-so, which Backline AI reads alongside the numbers and Backline's own industry knowledge.
Reports on a schedule
Set the recap to write and email itself, weekly to a label or monthly to an artist, from the same connected data.
06Integrations
Connected once, through each platform's own authorisation
Each project connects its own sources, with read-only access, and can disconnect any of them at any time. Data is only ever shown back to the team that connected it, and every source named here is one you can connect today.
Advertising
Campaign spend, impressions, clicks and CTR through read-only access grants. A project can hold several ad accounts, and they are kept separate rather than averaged. Backline never collects ad-account logins.
Website & search
GA4 sessions, users, engagement, channels and countries. Search Console clicks, impressions, CTR, average position, top queries and top pages. Plus Backline's own cookieless tracking of what people do on your site.
How Backline uses Google dataMailing list
Campaign sends, opens, clicks, open and click rates and the subscriber count over time. Aggregate metrics only. Backline never stores a subscriber list, an email address or any other fan record.
Social
Follower growth, reach and post engagement, synced daily, plus your own TikTok posts and your Reels and Shorts with per-video performance.
DSPs & catalogue
Daily streams, listeners, followers, playlist and chart placements, radio airplay and audience geography, for the whole catalogue and track by track.
Ticketing & live
An automatic daily box-office feed from Dice covering capacity, sold, gross, sell-through and pacing per show and per tour, alongside shows you enter yourself and your own pacing spreadsheets.
Commerce
Store and order metrics from the artist's own Shopify, read through its API.
Press & media
Coverage mentioning the artist, collected automatically every day from public news feeds. Nothing to connect.
07Security & privacy
Built for holding other people's data
Backline asks artists and labels to connect the accounts their whole business runs on. That only works if the answers to these questions are boring.
Two-factor on every account
Mandatory TOTP two-factor authentication on every account, with no exceptions.
Your data, and nobody else's
Row-level isolation: every figure is scoped to a project, and access is enforced per user, per project. One customer's data is never read into another's answer.
No fan personal data, anywhere
Ticket, audience and newsletter figures are aggregates. No name, email, phone or address is stored. Ticketing feeds and CSV uploads both refuse those fields outright.
Never used to train a model
Data sent to our AI sub-processor is covered by commercial terms that prohibit training on it, and it is retained only for as long as answering takes.
Disconnect at any time
Disconnect any source whenever you like: syncing stops, and its stored data is deleted or de-identified in line with the privacy policy.
Written down, and public
A published Data Processing Agreement, a named sub-processor list and a full privacy policy, all readable before you connect anything.
Read the full Privacy Policy, Terms of Service, Data Processing Agreement and sub-processor list.
08Waitlist
Backline is invite-only.
Join the waitlist.
It is built for the people running the business of music: managers, labels, independent artists, merch and online stores, and music publications. Accounts are provisioned by invitation. If that's you, put your name down and we'll take it from there.
Prefer email? danny@backlineagency.co.uk