Built for the music industry
All of your existing artist data.All in one place.
Backline pulls your artists' advertising, web traffic, streaming, social, ticketing, and press data into one place, layers it all together, and answers your questions from your own directly connected data (and nothing else).
- 35 linked platforms (and counting)
- Read-only connections
- No fan personal data stored
- Two-factor authentication on every account
- Streams · 30 days
- 1.24M
- Social followers
- 84.2K
- Tickets sold
- 3,180
- News mentions
- 12
- Store sales
- £12.6K
- Meta ad spend
- £4,820
- List subscribers
- 9,412
- YouTube views
- 186K
▲ 8% vs previous 30 days
▲ 0.4% vs 30 days ago
71% of 4,500 capacity
this week from public news feeds
▲ 9% vs previous 30 days
▲ 6% vs previous 30 days
▲ 3.8% vs 30 days ago
▲ 12% vs previous 30 days
Layering · last 30 days
All sources, one timeline
- Streams
- Playlist adds
- Radio airplay
- Ticket sales
What Backline reads from this. Radio play in France picked up on the 14th. Playlist adds for Lady Luck jumped two days later, streams followed, and ticket sales began climbing the week after.
Illustrative preview. Every figure shown is invented for this page; no real project or artist.
Why Backline
Stop collecting numbers.
Start explaining them.
One place, not a dozen logins
Advertising, web analytics, social, streaming, ticketing, and press data are presented in one dashboard, and refresh daily.
35 linked platforms, each through its own read-only authorisation
See what moved what
Lay any source over any other and read the order things happened in: the radio add, then the playlist adds, then the streams, then the tickets.
Every source on the same timeline and the same axis
Answers you can trust
Ask in plain English and get the real numbers back with the sources they came from. Every figure Backline AI quotes comes from what this project has connected.
Your data is never used to train a model
01Sources
Backline securely pulls in the data an artist already runs on
Each data provider connects once, through the platform's own read-only authorisation, and syncs automatically from then on.
- Authorise read-only access on the platform itself. Backline never asks for a password.
- Backline syncs it automatically, and backfills as much history as the platform will provide.
- Every source lands on the same timeline, ready to read against the others.
- Spotify
- Apple Music
- Amazon Music
- YouTube
- Deezer
- Tidal
- SoundCloud
- Shazam
- Beatport
- Audiomack
- Pandora
- Last.fm
- Mixcloud
- Genius
- Bandsintown
- Songkick
Resident Advisor
DICEOn request- TikTok
- Meta Ads
- Google Ads
- Google Analytics 4
Google Search Console- Mailchimp
MailerLite- Shopify
- NetEase Cloud Music
QQ Music
Yandex Music
JioSaavn
Melon
Boomplay
LINE Music- Radio airplay
- Press & media coverage
- Ticket sales
- Website tracking
Platform names and marks are the property of their respective owners and are shown to identify the integration only. No partnership or endorsement is implied.
02Layering
Lay any source over any other, on one timeline
Ad spend, radio, playlist adds, search, the mailing list, the box office. Every source Backline ingests lands on the same axis, so you can see what moved first, what followed it, and how long it took.
Switch the sources below on and off. Each line arrives as you add it, and the reading underneath changes with it.
Anne Ballin' · twelve weeks
Release & on-sale window
What Backline reads from this
Radio play moves first: the station adds land in release week. Playlist adds and streams both jump the week after, and ticket sales begin climbing in that same week and keep going once the other three level off.
Each line is drawn on its own scale so different units can share one axis. Hover over any week for the figures.Illustrative data, not a real project
03Backline AI
An assistant that can only answer from your data
Ask it anything about a project in plain English. It reaches into the sources that project has connected, reads the real numbers, and answers with them.
- Every figure from your own data
- Every number comes from the sources this project connected. It cannot see another customer's data, and it does not fill gaps from the open web.
- Never used to train a model
- Your questions and the data behind them are handled under commercial terms that prohibit training on them, and are retained only as long as answering takes.
- Recaps and reports, generated on demand or automatically
- Ask for a recap and Backline AI gathers across every connected source into a branded report you can download as a PDF. Or set one to write and email itself daily, weekly or monthly.
Ask Backline AI
Illustrative answersWhy did streams for Lady Luck jump in mid-October?
It was playlists. Lady Luck was added to two editorial playlists on the 14th, and daily streams roughly doubled over the next five days, from about 3,100 to 6,400. The lift is already easing, so watch whether it settles above where it started.
The cause first, then what to watch next.
It chooses the source itself
04Context
It learns your project, and it already knows the business
Every answer from Backline AI is built from three layers: the project's numbers, the context your team has built up around them, and Backline's own library of music industry and business experience.
Layer 1
Your connected data
The latest numbers from every source the project has connected, used for each question.
- Streaming
- Playlists & charts
- Audience geography
- Radio
- Social
- Ads
- Website
- Search
- Mailing list
- Live shows & tickets
- Press
Layer 2
Your project context
Add your own notes, facts, and uploaded documents for each artist: the release plan, campaign goals, contextual knowledge, and anything else you want Backline AI to know. Or ask Backline AI to save a fact from your conversation.
- Notes
- Facts
- Documents
- PDF, Word, text, spreadsheet
Layer 3
The Backline knowledge library
Music industry and business experience that comes with every project: what healthy campaign growth looks like, how a listener becomes a paying fan, how to read one signal against another. It is written and curated by the Backline team from real industry experience, and it keeps growing.
- Strategy
- Audience
- Playlisting
- Release
- Marketing
- Benchmarks
- Industry
One answer, three layers
Illustrative answerRadio added the single on Tuesday. What should I watch next?
From your dataPlaylist adds are already up 3.8× since Tuesday's radio add, and streams have started to follow.
From your contextYour campaign brief calls this single the lead-in to the autumn tour, so the thing to watch next is ticket sales in the tour cities from Thursday.
From the libraryDiscovery signals usually lead streams after an add. A streaming line that is still flat after the second week is worth investigating.
The numbers say what happened. The context says what it was for. The library says how to read it. Backline AI keeps all three in view.
- Each question is answered with the latest information
- Add a document on Monday and Tuesday's answer already uses it. Nothing to wait for.
- Built by you and the AI together
- Write it yourself, upload it, or let Backline AI suggest saving something it has just learned. It asks first.
- Yours to edit and delete
- Review, change or remove any note or document whenever you like, and set per role who can manage it.
05Integrations
Connected once, through each platform's own authorisation
Each project connects its own sources, with read-only access, and can disconnect any of them at any time. Data is only ever shown back to the team that connected it.
Advertising
Spend, impressions, clicks and click-through rate through read-only access. Several ad accounts per project, kept separate.
- Meta Ads
- Google Ads
Website & search
Sessions, channels and countries, search queries and pages, plus Backline's own cookieless tracking of what people do on your site.
How Backline uses Google data- Google Analytics 4
- Google Search Console
- Website tracking
Mailing list
Campaign opens and clicks and subscriber growth. Aggregate only: never a subscriber list or an email address.
- Mailchimp
- MailerLite
Social
Follower growth, reach and engagement, plus your own TikTok posts and your Reels and Shorts.
- TikTok
Streaming & audience
Daily streams, listeners, followers, playlists, charts and audience geography, for the whole catalogue and track by track.
- Spotify
- Apple Music
- Amazon Music
- YouTube
- Deezer
- Tidal
- SoundCloud
- Shazam
- Beatport
- Audiomack
- Pandora
- Last.fm
- Mixcloud
- Genius
- Radio airplay
Regional streaming
The services that matter in particular markets, so you can see where an audience is growing before it shows up anywhere else.
- NetEase Cloud Music
- QQ Music
- Yandex Music
- JioSaavn
- Melon
- Boomplay
- LINE Music
Ticketing & live
Who follows the artist for shows, plus capacity, sold, gross, sell-through and pacing for every show and tour, from your own ticket sale reports.
- Bandsintown
- Songkick
- Resident Advisor
- DICEOn request
- Ticket sale reports
Commerce
Store and order metrics from the artist's own Shopify. Set up for each customer rather than self-serve, for now.
- Shopify
Press & media
Coverage mentioning the artist, collected every day from public news feeds. Nothing to connect.
- Public news feeds
06Security & privacy
Built for holding other people's data
Backline asks artists and labels to connect the accounts their whole business runs on. That only works if the answers to these questions are boring.
Two-factor authentication on every account
Mandatory two-factor authentication, using an authenticator app, on every account, with no exceptions.
Your data, and nobody else's
Separate by design: every figure is scoped to a project, and access is enforced per user, per project. One customer's data is never read into another's answer.
No fan personal data, anywhere
Ticket, audience and newsletter figures are aggregates. No name, email, phone or address is stored. Ticketing feeds and spreadsheet uploads both refuse those fields outright.
Never used to train a model
Data sent to our AI sub-processor is covered by commercial terms that prohibit training on it, and it is retained only for as long as answering takes.
Disconnect at any time
Disconnect any source whenever you like: syncing stops, and its stored data is deleted or de-identified in line with the privacy policy.
Written down, and public
A published Data Processing Agreement, a named sub-processor list and a full privacy policy, all readable before you connect anything.
Read the full Privacy Policy, Terms of Service, Data Processing Agreement and sub-processor list.
07Pricing
Introductory launch pricing
One subscription per project. Every plan includes every source and Backline AI. Pay yearly and get 2 months free.
Individual
1 user
£80/ month
or £800 / year
Full access to Backline, including all AI features, for 1 user, on 1 project.
Team
Up to 3 users
£150/ month
or £1,500 / year
The same as Individual, but with more room for collaboration. Give your label, publisher, and marketing teams access to your Backline project.
Pro
Up to 10 users
£500/ month
or £5,000 / year
Up to 10 users on one project, full AI capabilities, plus dedicated support and direct contact with the Backline team.
08Get started
Get all your data in one place, and let Backline AI explain it.
Get started.
Backline is built for the people running the music business: managers, labels, independent artists, online stores, and music publications. Sign up, choose the plan that fits your team, and connect your data. Questions first? Email us and we'll answer them.
Prefer email? hi@backlineagency.co.uk
Stay in the loop
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