Privacy policy
Introduction
Backline ("we," "us," "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website [http://backlineagency.co.uk/] (the "Site") or use any of our services. By using our Site, you consent to the practices described in this Privacy Policy.
Please read this Privacy Policy carefully to understand our views and practices regarding your personal data and how we will treat it.
1. Information We Collect
We collect and process various types of personal information depending on how you interact with us. The types of data we may collect include:
Personal Identification Information: Name, email address, phone number, job title, company name, etc.
Technical Data: IP address, browser type, operating system, device type, and information about your visit to our Site, including the pages you viewed, the time you spent on the Site, and other technical data (e.g., cookies and analytics).
Communication Data: Any information you provide when contacting us (e.g., through forms, emails, or phone calls).
Billing and Payment Data: If you make a purchase or subscribe to our services, we may collect billing information such as credit card numbers and billing addresses.
2. How We Use Your Information
We use the information we collect in the following ways:
To Provide Services: To deliver our services and respond to your inquiries or requests.
To Improve the Site: To enhance the user experience and improve the functionality of our website.
For Marketing and Communications: To send you updates, newsletters, offers, or information that may interest you. You can opt out of marketing communications at any time.
To Process Payments: To process payments and manage billing information for the services you purchase from us.
To Comply with Legal Obligations: To comply with applicable laws, regulations, or legal processes.
3. Legal Basis for Processing Your Data
We rely on the following legal bases to process your personal information:
Consent: Where you have given consent for us to process your personal data (e.g., by subscribing to our newsletter).
Contractual Necessity: When processing is necessary for the performance of a contract (e.g., to deliver services you have requested).
Legal Obligation: When processing is necessary to comply with a legal obligation.
Legitimate Interests: When processing is necessary for our legitimate business interests, provided these interests are not overridden by your rights and freedoms.
4. Sharing Your Information
We may share your personal information with third parties in the following circumstances:
Service Providers: Third-party companies that assist with processing payments, providing hosting services, conducting analytics, or sending emails. These providers are contractually obligated to keep your data secure.
Legal and Regulatory Compliance: If required by law or regulation, we may disclose your personal information to comply with legal obligations or protect our rights.
Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction.
We will not sell, rent, or lease your personal information to third parties for marketing purposes without your consent.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small text files that are stored on your device when you visit the Site. You can manage your cookie preferences through your browser settings.
For more information about our use of cookies, please refer to our Cookie Policy, which explains how we use cookies to improve your experience and how you can control them.
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Once your data is no longer needed, we will securely delete or anonymise it.
7. Your Rights
You have the following rights regarding your personal data:
Access: You can request access to the personal data we hold about you.
Correction: You can request that we correct any inaccuracies in your personal data.
Deletion: You can request that we delete your personal data, subject to certain conditions.
Portability: You can request that we provide your personal data in a structured, commonly used, and machine-readable format.
Objection to Processing: You can object to the processing of your personal data in certain circumstances.
Withdrawal of Consent: You can withdraw your consent to processing at any time, where applicable.
To exercise any of these rights, please contact us using the contact information provided below.
8. Security of Your Information
We take reasonable precautions to protect your personal information from unauthorised access, loss, misuse, or alteration. While we implement security measures, please note that no method of transmission over the Internet or electronic storage is 100% secure.
9. International Transfers
If you are located outside the United Kingdom, your personal data may be transferred to, and stored in, countries that may have different data protection laws than your country of residence. By using our services, you consent to this transfer.
10. Third-Party Links
Our Site may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
11. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Backline
Email: hi@backlineagency.co.uk
Effective Date: 11 January 2025