Data science-driven D2C optimisation for the music industry
If 5% of your website’s visitors are converting to paying customers, that means that 95% are dropping off along the way.
With a little help from advanced data science, neuropsychological principles, and decades of real-world branding and music industry expertise, Backline works out why.
In other words: Backline helps you understand how your customers think
We apply industry-leading analytics and top-level digital branding experience to your existing e-commerce platforms, unlocking deep insights into the psychology and behaviours that drive your audience’s choices.
With this unparalleled understanding, we provide product optimisation suggestions to boost conversions, build loyalty, and keep customers coming back. Guided by our founders’ expertise across data science, human psychology and neuroscience, and the music industry itself, we help you make the decisions that transform casual visitors into loyal buyers, and all while making sure that these optimisations are tailored precisely to your brand.
‘But how do you do it?’, we hear you ask?
Well, by unifying traditionally siloed data streams and analysing them with cutting-edge tools, we enable our clients to analyse and understand current and potential customers on a deeply personalised level, enhancing their purchase journey and driving measurable business outcomes.
The core pillars of our offering are the integration of industry-leading platforms for data analysis and real-time insights and the presentation of actionable strategies designed to unlock untapped revenue potential for our clients. We create a Single Source Of Truth dataset of trackable data trends that brings our clients closer than ever to understanding who their customers are and why they visit their sites.
We then combine these trends and data truths with our best-in-class brand management, UX, and aesthetic product optimisation knowledge, before presenting you with a set of solutions to help you eliminate drop-offs and increase revenue on your web store and auxiliary e-commerce streams.
“It’s rare to find a team that perfectly - and equally - understands the needs of a retailer and the pains of your everyday consumer.”
Gather
We’ll install non-intrusive, anonymised, and GDPR-compliant consumer behaviour tracking tools on your store. (You’ll own all the data and your customers won’t know they’re there)
Analyse
Our data scientists, neuropsychologists, and marketing experts will cast a fine eye over your website and sales channels, before crunching the data and highlighting a range of primary and secondary pain points - and key drop-off spots - on your store.
Refine
We’ll deliver a detailed report that suggests a range of GUI, stylistic, and technological changes to your store based on our data analysis, insights, and collective decades’ of neuropsychology and music retail marketing expertise, with the explicit goal of minimising drop-offs and maximising revenue.
Activate
And if you’d like us to, we’ll then work with you and your team to ensure that any approved changes are implemented, before tracking the results of these changes and suggesting further tweaks and refinements until the highlighted pain points are eliminated.
Our background
and experience
We’re a team of neuroscientists, marketers, data scientists, AI experts, and multi-hyphenate creatives who believe that our carefully cultivated combination of creativity and data-driven decision-making has supercharged our product design, growth, and optimisation skills.
With decades of experience working at the heart of the global music and technology industries, our team has developed a fascination with human behaviour and understanding why people make the choices they make, both consciously and subconsciously, within the context of digital products.
As data scientists, we’ve led Customer Experience and Product Development teams on Global Player, one of the Apple App Store’s most popular music apps. And as music managers and marketers, we’ve worked on campaigns that have garnered BRIT and GRAMMY Award nominations, achieved chart-topping albums and BAFTA wins, sold out historic five-night Royal Albert Hall residencies, and lead data-driven social marketing and brand redevelopment campaigns for some of our favourite artists and record labels.
We’ve even been interviewed as experts in our fields on BBC Two’s Newsnight and MTV’s Breaks podcast, lectured at domestic and international universities, and written for the Guardian and HuffPost.
So, we like to think that we’re pretty well-placed to understand how consumers will respond to digital interfaces and products.
Curious? Let’s talk
No commitment, no obligation, and no pressure. Let’s just have a chat about how Backline’s team of neuroscientists, data scientists, and marketers might be able to optimise your digital presence and grow your business.